Author Archives: rob.betts

Flame on. Traditional vs Web.

Don’t get me wrong, I realize that print design has its own challenges but sometimes web guys can’t help but fantasize about a project ending once the comp is approved rather than it just beginning.

Musings from the new Akavit Partner: Robert Betts

Engage an enthusiast in conversation, and by the time they’re finished discussing their passion, chances are you’ll want in. Regardless of the subject matter, it’s nearly impossible to avoid the infectious enthusiasm that pours out of a true aficionado talking about their “thing”.
A few years ago, while working for Sterling Rice Group, I produced an