Sometime in the last couple of years we started paying for things with our phones.
Google’s 2011 big strategic (mobile) initiatives include Mobile Money.
After limited testing in 2010, Starbucks just rolled out their Starbucks Card Mobile App payments system everywhere (not just Target locations anymore).
These seemingly incremental moves are part of a groundswell change in the way we pay for things, how brands engage consumers…or we, as consumers, interact with the brands we love. And they have additional upsides, like now Starbucks won’t have to pay for, produce, distribute as many cards, which is surely not bad for the environment. Will physical credit cards (and the smart cards than never got traction in the US) go the way of paying with checks?
Mobile, catch the wave…could be an ’80’s throwback movie.
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